Wednesday, November 28, 2012

10 ways to improve your e-commerce navigation

Today sees the release of Econsultancy's E-commerce Best Practice Compendium, which contains more than 170 tips on improving usability and conversions. 

The report is split into three sections: site search and navigation, product pages, and the checkout process. 

In today's post, I'll look at some tips examples to improve e-commerce navigation. 

Minimise number of clicks

Use auto-complete

Filtered navigation

Use reviews as a navigational aid

Make your drop-down menus work

Let people search by department

Consistent navigation

Navigation by colour

Use visual cues



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