Saturday, November 10, 2012

Ads masquerading as content might damage your brand

A Mediabrix survey of more than 2,500 US adults has revealed that the majority of online adults who have seen advertising appearing as content in the past 12 months say that the ads negatively impacted or had no impact on their perception of the brand being advertised.
 

62% of those who had seen Promoted Tweets in the past 12 months said they negatively impacted or had no impact on their perception of the brand being advertised.

A further 72% of those who had seen Facebook sponsored stories in the past 12 months said they had negatively impacted or had no impact on their perception of the brand being advertised.

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