Thursday, November 15, 2012

Brand Engagement Rate is1% on Facebook.

Still 1%. Or, to be precise, 1.4%. That's the percentage of fans and friends of fans of the top 200 brand pages on Facebook who are actually engaging with those pages, according to the Ehrenberg-Bass Institute, a marketing think tank based in Australia. 

The small uptick, the research found, has to do with Facebook broadening what goes into its People Talking About This (PTAT) metric, a kind of proxy for engagement. 


 

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