In-application mobile video ads from Coca-Cola Co.’s Coke Zero, Miller Brewing Co.’s Miller Lite and Warner Bros. Entertainment’s New Line Cinema have outperformed their online counterparts.
Each brand tapped mobile video advertising service provider iVdopia Inc. for the campaigns. Users could click on the video ads to open the mobile sites for Coke Zero, Miller Lite and New Line Cinema’s “17 Again” film without leaving the application.
“[The] Talk2Me [ad unit] gives brand advertisers a way to more effectively engage with customers and gather information,” said Srikanth Kakani, cofounder of iVdopia, San Jose, CA.
“Now, advertisers can collect even more information about users based on which video they choose to watch, how they fill out a form, or what social network they chose to use,” he said. “Each choice a consumer makes provides that much more information."
Venture-funded technology company Vdopia's mobile advertising platform iVdopia powers rich-media and video advertising on smartphones, including pre-applicaiton video and social networking options on the iPhone.
The video ads were displayed as the application loaded.
Coke Zero is it
Coca-Cola Zero, commonly known as Coke Zero, is a diet variation of Coca-Cola Classic, marketed as having zero sugar and zero calories.
With the Coke Zero campaign, the pre-application video ads introduced and provided links to the in-application Coke Zero Facial Profiler canvas page.