Sunday, November 4, 2012

Facebook, shopper marketing and you

A lot has been written lately about how Facebook has just passed the one billion user mark (ostensibly, hitting this milestone is the reason for creating the ad). 

Lost in the fanfare is the fact that mobile Facebook has hit almost 600 million monthly active users – growing at a rate that far outpaces that of the “traditional” site.

Max Valiquette believes that the very best hope for retail marketers lies in understanding the way the digital world has changed how we shop. And that marketing via mobile is an incredibly important part of this. It’s not just about e-commerce through web-based shopping; it’s also about getting messages to your customers right at the moment they’re about to make a decision.

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