Saturday, November 3, 2012

Heinz uses social to promote a new product


 
Heinz recently used its Facebook fanpage to build buzz around the launch of its new Five Beanz product. 

The campaign, which ran for two weeks, achieved some impressive stats; 22,143 took the quiz to apply for a personalised bean; more than 10,000 users shared the app; and the campaign reached 10.8m people on Facebook.
 
Furthermore it reached 3m people reached outside of Facebook through Twitter, blogs and news sites, and the Heinz Facebook community grew by 30,000 extra fans.

(via)

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