Sunday, November 4, 2012

How Mobile Takes Retailers Into Uncharted Territory

Welcome to the mobile age of shopping: A time when consumers are visiting stores armed with playing card-sized devices that provide instant access to offers, reviews and price comparison. 

The savviest shoppers are more powerful than ever, leveraging the phone as a Swiss Army Knife in the store to simplify their lives and maximize savings.

Considering its portable and personal nature, mobile is disrupting the retail world far more than the Internet’s arrival 15 years ago.

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