Thursday, November 29, 2012

Hyper-Targeted Email Advertising Gives CPG Marketers Upper Hand

The CPG Industry Spotlight outlines a new form of hyper-targeted email advertising from Future Flow Media called Enriched Email List Rental. The service enables the precise delivery of tailored messages to consumers who live in a give region with narrow demographic profiles and specific shopping and personal interests. For example: a brand could reach a specific audience like young mothers with a new laundry care product that works better on grass stains. Likewise, a new health drink could offer a promotion specifically to higher-income people interested in a healthy lifestyle.

This new approach uses a large CAN-SPAM compliant opt-in email address list of 70 million subscribers that has been augmented with 150 fields of demographic, psychographic and personal interest data points.

“Marketers in the CPG industry need to work on building closer relationships directly with customers instead of relying on retailers as the middle-man. Hyper-targeted email list rental enables marketers to cost-effectively reach specific niches with relevant messages that redefine value and differentiate themselves based on quality and branding,” said Chris O’Neill, Principal Consultant at Future Flow Media.

The CPG industry hyper-targeted email advertising publication is available on the Future Flow Media website, along with email marketing spotlights on other industries such as: retail, tourism, financial services, nonprofit, telecom, casino & gaming, automotive, and more.



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Future Flow Media released a case study on the use of targeted email advertising by marketers in the consumer packaged goods industry. According to the report, the growing size of retailers and their monopoly on customer relations has made it harder than ever for marketers in the CPG industry to compete with discount private labels and to define value beyond pricing. The publication describes how this has created an opportunity for marketers who can stand out from the competition by precisely targeting consumers with relevant, personalized information at the right time.
The CPG Industry Spotlight outlines a new form of hyper-targeted email advertising from Future Flow Media called Enriched Email List Rental. The service enables the precise delivery of tailored messages to consumers who live in a give region with narrow demographic profiles and specific shopping and personal interests. For example: a brand could reach a specific audience like young mothers with a new laundry care product that works better on grass stains. Likewise, a new health drink could offer a promotion specifically to higher-income people interested in a healthy lifestyle.
This new approach uses a large CAN-SPAM compliant opt-in email address list of 70 million subscribers that has been augmented with 150 fields of demographic, psychographic and personal interest data points.
“Marketers in the CPG industry need to work on building closer relationships directly with customers instead of relying on retailers as the middle-man. Hyper-targeted email list rental enables marketers to cost-effectively reach specific niches with relevant messages that redefine value and differentiate themselves based on quality and branding,” said Chris O’Neill, Principal Consultant at Future Flow Media.
The CPG industry hyper-targeted email advertising publication is available on the Future Flow Media website, along with email marketing spotlights on other industries such as: retail, tourism, financial services, nonprofit, telecom, casino & gaming, automotive, and more.


Read more: http://www.virtual-strategy.com/2012/11/28/hyper-targeted-email-advertising-gives-cpg-marketers-upper-hand#ixzz2DaMLpqJb

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