Saturday, November 3, 2012

In-store decisions at an all time high.

Point of Purchase Advertising International (POPAI) released the results of its recent research on the shopper decision process

To the surprise of many, the in-store decision rate according to POPAI is an all-time high of 76 percent. 

With so much focus of late on the so-called SoLoMo it’s interesting to see that in-store decisions have actually gone up from the last measure, by a fair margin as per the the POPAI research. 

This despite the ZMOT folks telling us that by the time a shopper enters the store the game is up and all that’s left is the actual purchase.

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