Sunday, November 11, 2012

M-commerce booming among ‘Generation C’

A new survey of US 18-34 year olds by RadiumOne has found that 47% of respondents had clicked on a mobile ad in the past three months.

Furthermore, 55% had made a purchase from a mobile device in the last six months (of those, 32% made 1-3 purchases, 14% made 3-6 purchases and 9% made 6+ purchases).

Half of the respondents (50%) used their smartphones to share offers such as coupons, sales and ads with friends - at the rate of 1-3 times per month (31%), 3-6 times per month (16%) and more than six times (3%).

Finally, more than half (55%) of respondents used their mobile device to comparison shop at least once per week (of those, 33% use it 1-3 times, 14% use it 3-6 times and 8% answered 6 or more).

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