Wednesday, November 21, 2012

Mobile Ad Spend Climbs, Targeting Gets More Precise

The ever increasing smartphone penetration is fueling mobile ad budgets as brands grasp the opportunity to engage, interact and drive results further down in the purchase funnel.

The November S.M.A.R.T. report focuses on mobile advertising trends within the Retail & Restaurant industries. 

Includes insight into consumers’ mobile behaviors and how Retail & Restaurant brands are using mobile advertising to reach the right consumers at the right place and time – no matter where they are.

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