Who owns mobile in your company? Does it reside with your e-commerce team? Does it fall within marketing? Perhaps IT? Or is it a team made up of representatives from across the organization?
The mobile conundrum is a game changer for the retail industry. Taking a macro view, the implications of adoption across an organization can revolutionize the speed at which services are delivered for employees or customers. Basically, if you’re in retail and you’re not thinking about how mobile is impacting your brand, you’re already behind.