Tuesday, November 27, 2012

National Brands Are Gaining on Private Labels.

It's no secret that the struggling economy has been a boon for marketers of private label products. 

Not content to coast on increased consumer acceptance of store brands as consumers look for ways to cut costs during the recession, retailers have intently focused on growing their store brand programs. 

National brand manufacturers, meanwhile, have developed new strategies to protect their brands from private label encroachment by offering new value, quality and innovation. 

The latest SymphonyIRI Times & Trends Report, Reversal of Fortune: National Brands Pick up Gains on Private Label, explores this ongoing battle and reveals that national brand marketers' efforts have been producing results, evidenced by private label share losses across many CPG categories and channels during the past two years.

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