Wednesday, November 21, 2012

Retailers: watch those iOS owners!

People who own iPhones are much more likely to research buying decisions, comparison shop, and actually purchase things on their devices than are mobile users on Android, BlackBerry or Windows Phone devices, according to a new study by Forrester which polled over 50,000 mobile device owners. 

85% of iOS device-toting adults 18 or older use their iPhones for shopping-related research, and 69% percent have pulled the trigger and actually bought something.
 
Maybe most notable about these results isn’t the fact that Apple users are most likely to engage in mobile shopping activity, but that the gap between them researching and actually transacting is much smaller than it is on Android. 

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