Saturday, November 10, 2012

Smartphones lead the way in mobile ad impressions

Quarterly results from InMobi’s ad network show that while smartphones remain the dominant device in mobile advertising impressions with 74.1% share, tablets and connected devices are increasing rapidly with an overall share of 18.9%.

The data, sourced from July 2012 to September 2012, reveals that the iPhone (27.9% impression share) continues to be the most popular handset on the market. However, the iPad’s share of impressions continues to rise with 11%, a 43% increase from Q2.
Samsung achieved an increase in its share of impressions in Q3, with 16% increase from Q2.

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