Tuesday, November 27, 2012

Technology Trends for CPG.

Accenture sees six technology trends majorly influencing the CPG sector over the next three to five years. 

These are:
  • Context-based services: These will drive the next wave of digital services—combining real-time signals from the physical world with location data, online activities, social media and other contextual inputs. 

    For example, ConAgra is working to transform its online consumer experience and generate a 360-degree profile of every consumer in real time.



  • Converging data architectures: This will help rebalance the data architecture portfolio and convert data into meaningful insights. Procter & Gamble (P&G), for example, has established a Consumer Driven Supply Network (CDSN) that helps calibrate production based on demand in real time.

    Read other four trends here and download the report from here

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