Accenture sees six technology trends majorly influencing the CPG sector over the next three to five years.
- Context-based services: These will drive the
next wave of digital services—combining real-time signals from the
physical world with location data, online activities, social media and
other contextual inputs.
For example, ConAgra is working to transform its online consumer experience and generate a 360-degree profile of every consumer in real time.
- Converging data architectures: This will
help rebalance the data architecture portfolio and convert data into
meaningful insights. Procter & Gamble (P&G), for example, has
established a Consumer Driven Supply Network (CDSN) that helps calibrate
production based on demand in real time.
Read other four trends here and download the report from here