Video is all the rage right?
Everyone watches it. It also appears that consumers like the medium and can be more receptive to advertising messages from video placements which is what all marketers want.
But when it comes down to how a consumer receives video we really need to know which video formats will work the best. At least one study for CPG (consumer packaged goods) industry shows that mobile is at the top of the video heap.
eMarketer reported on a study by ad network AdColony and Nielsen regarding how video ads performed in various formats, mobile came out WAY ahead. Take a look.
That’s not even a contest if we choose to believe the findings.