Sunday, November 4, 2012

Young Males Digital Path to Purchase.

Young males spend more time online than watching TV and rely on the internet to inform purchase-making decisions. We surveyed over 5,000 young males and found the following:
  • Guys search twice as much versus the general population and get all the info they need from the first page of search results.
  • 1 in 2 young males heard about a new product through a search engine.
  • Guys love online videos: they are highly likely to engage in research, sharing and purchasing after watching an online video.
  • Almost half of all young males use multiple devices to shop or pay bills online.


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