Young males spend more time online than watching TV and rely on the internet to inform purchase-making decisions. We surveyed over 5,000 young males and found the following:
- Guys search twice as much versus the general population and get all the info they need from the first page of search results.
- 1 in 2 young males heard about a new product through a search engine.
- Guys love online videos: they are highly likely to engage in research, sharing and purchasing after watching an online video.
- Almost half of all young males use multiple devices to shop or pay bills online.