Saturday, December 1, 2012

A third of smartphone owners have used m-commerce

Orange’s new Exposure Report found that 29% of smartphone owners had purchased an item using the mobile web in the past six months, a small increase from 24% in 2011.


This is despite the fact that smartphone ownership has increased from 41% to 49%, which you would think meant that people are becoming more comfortable with the technology.
 
The survey, which interviewed 1,000 respondents, found a rather different situation among tablet owners.
 
Tablet penetration has now reached 17% in the UK, two-thirds of which (64%) have made a purchase online using their device.

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