Sunday, December 16, 2012

A tool to better undrstand touchpoints.

New technologies have radically changed how consumers engage with brands. We, as consumers, often connect with brands via multiple touchpoints such as websites, mobile apps, ads, social networks and various services.

People hold companies to high expectations to deliver experiences that are consistent on all platforms, and to complicate it further we are more demanding than ever and expect to be able to choose freely when and how we interact with products and services.

The Brand Touchpoint Matrix is an interesting planning tool developed by Hello Future in order to create a more understandable view of how to think and act as a brand today.

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