Sunday, December 16, 2012

Be Cross-Platform, Outside and Inside your Strategy

If you’re spending your days devising, budgeting and executing a digital strategy for your brand or product, you probably feel an increasing need to reach your target audiences on all devices and platforms they use to connect and interact online. 

Not surprisingly, most agencies and organizations have modified their pitch accordingly and you will hear slogans like “on every screen,” “across all devices” and similar from every corner. 

Even the largest players keep coming up with solutions and products to bridge the gap between what they provide and what’s still out there.

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