Thursday, December 6, 2012

Consumers love deals.

Deals are evergreen; just look at last weekend with Black Friday and Cyber Monday (etc.). US consumers are as deal-crazy as they ever have been. One could even argue that they are now so conditioned to look for deals, coupons and savings that most won’t buy without some incentive.

What’s changed from 2010-2011 and its daily deal mania is that consumers have grown weary of the “daily deals” style push e-mail model featuring a lot of items that aren’t particularly relevant or interesting. Once consumers have a couple of negative experiences with deals they become far more selective and are often reluctant to “go there” again.

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