Saturday, December 22, 2012

Free delivery is key for customer loyalty


A new Rakuten survey of more than 200 online retailer has found that nearly half (48%) of merchants are concerned about competing purely on price in 2013, and free delivery is still considered to be key to customer loyalty.

39% of merchants polled believed that free delivery remained the most powerful loyalty tool at their disposal. Nearly a quarter (22%) of merchants sought to reward their customers using vouchers and special offers, while 17% used social channels to engage fans with competitions and unique offers. 

The survey also revealed that less than half (43%) of merchants had used social media to promote their business.

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