Sunday, December 16, 2012

Grocery retailers check out digital coupons with mixed approaches

Are print circulars and Sunday newspaper free-standing inserts (FSIs) at risk? 

The ubiquity of smartphones and an increasingly deal-conscious consumer has led marketers associated with supermarkets and consumer packaged goods (CPG) companies to find new and creative ways to incorporate digital coupons into their overall marketing mix. 

The upside to digital couponing is that they can be highly targeted, can be delivered to mobile devices while customers are in-store to entice them to buy more, and can enhance customer loyalty.

No comments: