Sunday, December 16, 2012

It’s Time to Jump into the Mobile-Powered Consumer Decision Journey.

Retailers, both online and brick & mortar, have been actively following this consumer-led trend and are investing heavily to appeal to customers wandering around in-store and among shelves with their connected devices. 

Thanks to their direct sales model, they have clear ROI goals in mind when they implement mobile marketing tactics.

It’s time for CPG brand managers to ponder the 3 Phases of Mobile Engagement and to evaluate which phase they are in.

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