Sunday, December 23, 2012

Loyalty beats price for 57% of online shoppers




The majority (57%) of online shoppers in the UK prefer to shop from a handful of their favourite websites rather than shopping around for the best price, according to research from EPiServer.

The report, which surveyed 1,000 UK consumers, also revealed that over a third have increased the amount of online shopping they do in the last year, and almost half (44%) have made purchases using a mobile device in the last six months. This is compared to 94% of UK consumers that have shopped on the high street during the same timeframe.
The research suggests that clothes and shoes are the most frequent online purchases (46%), closely followed by CDs/DVDs/video games (45%), and books/stationery (37%).

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