Sunday, December 16, 2012

Mobile ads ‘more effective than TV and web in key metrics’

Mobile ads are much more effective than broadcast or conventional digital ads on a number of key metrics, such as brand recall and purchase intent, according to new research. 

The AdColony/Nielsen study, found that almost 6 in 10 mobile users recalled the brands advertised, versus about 1 in 10 for TV and digital users, and mobile ads were also several times more effective at influencing consumers' purchasing intent. 

Read more here

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