Mobile ads ‘more effective than TV and web in key metrics’
Mobile ads are much more effective than broadcast or conventional
digital ads on a number of key metrics, such as brand recall and
purchase intent, according to new research.
The AdColony/Nielsen study,
found that almost 6 in 10 mobile users recalled the brands advertised,
versus about 1 in 10 for TV and digital users, and mobile ads were also
several times more effective at influencing consumers' purchasing