Saturday, December 22, 2012

Mobile commerce to grow 43% by 2015

Consumer sales transactions completed on mobile devices will grow by 43%, as a proportion of overall interactions, between 2012 and 2015 in Europe, according to research commissioned by Tata Consultancy Services.

In a similar trend to that seen in sales transactions, customer services and mobile-specific market campaigns will experience substantial growth as a percentage of overall consumer interactions – growing 48% and 46% respectively between 2012 and 2015.

The companies reporting the greatest success with digital mobile consumers are those that are quickest to adapt to new platforms such as the tablets. Globally, the leading companies had an average of 25% of their mobile apps designed specifically for tablets; in contrast, the companies with the least success had just 17%.

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