A white paper released by affiliate marketing company Tradedoubler has revealed insights into the behaviour of consumers on the path to purchase, suggesting that brands need to target investment carefully to ensure effective performance marketing through mobile.
Over 2,000 smartphone users were surveyed in the UK, Germany, France and Sweden. The findings of the study suggest that brands looking to take advantage of mobile should adopt a seamless approach across online and offline channels.
The Drum takes a look at some of the key findings across devices. Read here (subscription needed)