Recently, News Corp announced that they were pulling the plug on their subscription based, mobile only newspaper The Daily. It was a grand attempt to get readers to pay for quality content but it fell far short of expectations. Did News Corp do something wrong, or is it the concept as a whole that is at fault?
Mojiva has some data that could help answer that question. They’re a mobile ad network site that reaches 1.1 billion mobile devices around the world. They just published a new report covering the US and the UK titled “The State of Mobile News Consumption“. Talk about spot on!
The study found that around a quarter of US respondents use mobile to keep up with the news. 30% of smartphone users said they learn about breaking news through text alerts and notifications on their mobile device.
In order to keep up with the day’s events, 70% of US tablet owners check at least two news sites or apps everyday. For smartphone owners it was only 61%. Either way, that’s a lot of people using mobile to read the news.
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