Sunday, December 16, 2012

Shopper Marketing Trumps Digital in Spending Plans for CPG Marketers

Despite the continued growth of digital media, shopper marketing projects as the fastest-growing area of marketing investment for packaged-goods marketers over the next three years, according to a study released today by Booz & Co. for the Grocery Manufacturers of America. 

At the same time, digital and shopper marketing increasingly are converging, according to the report, which found 62% of shoppers search for deals digitally before at least half of their shopping trips.


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