Deloitte expects that smartphones will "influence" 10 per cent of retail purchases in stores in December, as growth online continues to outstrip its forecast of a modest 1 per cent rise in total retail sales over the festive period.
Deloitte forecasts that consumers will make £330m of festive purchases directly on their smartphones this year and a further £500m via tablet devices.
• Smartphones will influence up to 10% of in store retail sales this Christmas, which equates to a huge £3.2bn of sales
• Consumers will make £330m of festive purchases directly on their smartphones this year
• Shoppers will spend £500m via tablet devices this Christmas
• Although 10 per cent of sales in stores will be influenced by smartphones in December, by 2016 this will increase to 18 per cent for the full year, equivalent to £43bn of sales