Monday, December 3, 2012

Smartphones to influence £3.2bn of retail sales this Christmas

Deloitte expects that smartphones will "influence" 10 per cent of retail purchases in stores in December, as growth online continues to outstrip its forecast of a modest 1 per cent rise in total retail sales over the festive period.

Deloitte forecasts that consumers will make £330m of festive purchases directly on their smartphones this year and a further £500m via tablet devices.

Key findings:
• Smartphones will influence up to 10% of in store retail sales this Christmas, which equates to a huge £3.2bn of sales
• Consumers will make £330m of festive purchases directly on their smartphones this year
• Shoppers will spend £500m via tablet devices this Christmas
• Although 10 per cent of sales in stores will be influenced by smartphones in December, by 2016 this will increase to 18 per cent for the full year, equivalent to £43bn of sales

No comments: