Saturday, December 15, 2012

The importance of customer experience


40% of respondents to an Oracle survey said they would be willing to spend more with a company if they improved the overall customer experience.

35% want businesses to ensure they can easily ask questions and access information before making a purchase.
Other popular improvements that would increase spending include an easy returns policy (32%) and an improvement in the overall website usability and search functionality (21%).

No comments: