Saturday, December 15, 2012

The importance of customer experience


 

40% of respondents to an Oracle survey said they would be willing to spend more with a company if they improved the overall customer experience.

35% want businesses to ensure they can easily ask questions and access information before making a purchase.
 
Other popular improvements that would increase spending include an easy returns policy (32%) and an improvement in the overall website usability and search functionality (21%).

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