Thursday, December 13, 2012

The mobile train has left the station: Are you on board?

There are a few times when we realize that a certain technology is going to change everything about our lives: the first time we used a cell phone, received an email, searched the Internet or downloaded a song. 

Mobile has matured

Over the past 30 years there has been significant changes in not only the technology available to us, but how we use mobile devices.

30 years ago

The mobile shopping records set this Black Friday were a long time in the making.  The first modern-day mobile phone, Motorola’s DynaTAC™, was released in 1983.  Weighing in at just undertwo pounds, it lasted for a half hour of talk time and cost $3,995 (almost $9,000 in today’s dollars).  After the DynaTAC introduction, it took 20 years of technology innovations before we got enough speed into the phone to use it as anything other than a two-way communication device.

10 years ago

AT&T® unveiled 3G technology and promised us an “mLife,” launching a multi-million dollar ad campaign with a mysterious Super Bowl spot.
The corporate strategy as described by Andre Dahan, president of the company’s mobile multimedia services unit at the time, was to “reinforce what the vast majority of people do not yet know — that they can use wireless technologies other than voice to connect with people and information.” Even some five years after AT&T’s promise, we still used mobile phones primarily as a communication device (voice, email and text). 

Five years ago

The first moment when most Americans realized that their mobile phone offered more than just a way to contact friends, family and business associates came in 2007 with the launch of the Apple iPhone®.  From the moment we put our hands on this device, we knew our lives had been altered forever.  We quickly embraced the mobile phone as a constant communication device, music player, news resource and gaming console. 

Two years ago

Android™ and iPhone devices are now part of our daily existence.  What’s more, millions of us got iPads® under our Christmas trees in 2010 and 2011 — a device that many of us didn’t know we needed at the time, but one that 69 million consumers can no longer live without according to an Emarketer 2012 report.  The invention of the tablet device has dramatically expanded our use of mobile browsing.  The share of website visits from tablets grew 10 times faster than the rate of smartphones within two years of market introduction.


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