While the Mayans might have got it wrong, Mike Friedman makes a few predictions for breakthrough innovation in 2013 in the consumer packaged goods (CPG) industry.
Mike splits his predictions for breakthrough innovation into two categories: New Business Model Platforms and the Challenges to Innovation.
We at AaramShop feel the the two specific innovations that Mike talks about are particular interest to us and that is where we see our business model going forward, although we have a slightly different take on the "direct-to-consumer". The two specific innovation are:
- “Direct-to-Consumer” in the Virtual World
- Big Data