Wednesday, January 2, 2013

5 Things to Remember When Going Local

When brands embark on a local strategy, we often see good and bad in their approach. 

The good is that they've gotten into the game, and it's a great game to be in. The bad is that they miss opportunities to bring the full force of their national strategy into a local context.

and his team polled a small group of industry experts about what missed opportunities they see and what they most often recommend to their clients. 

Here are their top five, in no particular order:

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