Shamala writes that it is no surprise that mobiles are changing the way consumers search, shop and interact with one another. Mobile media, the mobile web, apps and text messaging are transforming the shopping experience and the way consumers interact with brands.
This has casted a range of opportunities for CPG companies to leverage mobile to grow their brands.
This mobile revolution and the shift in consumer behavior is simply too large for CPG marketers to ignore.
The article lists a few things for CPG companies to differentiate their brand, strengthen customer relationships, loyalty and drive revenue.