Friday, January 4, 2013

Learning to Love the Robots That Will Soon Buy and Sell All Media

David believes that all online and offline media – at least the majority of it – will be bought and sold through technology that matches an ad with a person in real-time. 

Some call it "programmatic," some algorithmic, but most regard it as a process that was once arduous and has now improved dramatically through automation. 

This switch is already well underway in online display, but in time all types of media will be transacted this way, in part because advertisers will demand it: the media world has become too fractured and complicated as consumer attention diverts across screens and devices. 

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