Thursday, January 3, 2013

Leverage consumer pre-planning.

Reports that consumers are more frequently referencing in-store offers and promotions while planning their weekly shopping highlights an important shift in shopper behavior.
This shift towards more in-advance planning of shopping trips presents an exciting opportunity for FMCG brands to embrace new marketing promotions that are specifically aimed at targeting consumers before the supermarket, while in a ‘pre-shopping’ mind-set.

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