Saturday, January 12, 2013

Mobile accounts for 20% of mobile ad spend

Apple iPhone 3GS, Motorola Milestone and LG GW60


Mobile now represents 20.3% of overall Facebook ad spend, with Google’s Android dominating the market in terms of smartphone spending.


The findings come from a new report by Kenshoo Social that analysed more than 2m Facebook ad clicks and conversions by global advertisers.

It found that the average cost per click on mobile ads (including both smartphones and tablets) is $1.38, 70% more than desktop ads at $0.81.

Looking at the breakdown by devices, Apple iOS dominates the tablet market with 97% of ad spend, but the opposite is true on smartphones where Android accounts for 71% of ad spend.

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