Friday, January 11, 2013

Mobile optimisation is 2013's most exciting digital opportunity

Mobile optimisation is the most exciting digital opportunity for marketers in the coming year, according to stats from a new Econsultancy report. 

While social media was much talked about at the beginning of last year, it seems that many companies must have progressed in this area, with other focuses this year. 

After mobile optimisation (43%) comes targeting and personalisation and social engagement (both 35%), followed by, of course content marketing (30%). 

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