Wednesday, January 2, 2013

Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013

Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo.

Of those surveyed, 47.3 percent of brands said they plan to invest more in local marketing for 2013 than they did in 2012. According to Balihoo numbers, much of that investment will go into mobile local marketing.

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