According to The Social Media Report 2012 recently released by Nielsen, the present-day state of social media has grown stronger than ever expected.
The report clearly showed how social media has transformed the way the world lives, works, and plays today. It covered how consumers use social networks to connect and communicate every day, and discussed how companies large and small have turned social media into a powerful business tool.
Special attention was given to the major impact of mobile on social media, from its role as a driver in social growth to the massive increases in using mobile to access social media sites. Mobile has been on the rise in recent years due to the increasing ubiquity of smartphones and tablets, as well as the popularity of reaching brands and business on the mobile Web.
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