The momentum behind shopper marketing continues to grow. Here are three things we're keeping our eyes on this year.
- Sophisticated Data Sharing and Usage. As retailers and brands get smarter about collecting shopper data and using it to create a more personal experience, shoppers are still reluctant to give up their personal information without knowing they're getting something in return. Even in this age, shoppers are still protective of their privacy and becoming more discerning about what they share on their social networks. In 2013, we're interested in seeing how retailers and brands will use data to achieve greater shopper loyalty and compromise with shoppers on sharing data in exchange for reward.