Wednesday, January 2, 2013

Web Analytics Is Dead, Long Live Digital Intelligence.

The web has shifted from the "web of things" (the content web) to the "web of people" (the social web). As a result we've seen the proliferation of acquisition and media channels with Facebook, Twitter, and YouTube figuring alongside the more "traditional" digital channels of search, affiliated, and display. 

The way we access the web has changed from relatively static devices accessing it on an infrequent basis to an "always-on" mobile experience. 

As consumers, our digital lives have become richer, but as marketers, our digital lives have become far more complex.

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