Saturday, February 9, 2013

71% of businesses plan to increase digital marketing budgets this year

budget

Almost three out of four businesses (71%) plan to increase their digital marketing budgets this year, according to stats included in the new Econsultancy/Responsys Marketing Budgets 2013 Report.

In comparison only 20% of respondents said they plan to increase their traditional (offline) budgets, up slightly from 16% last year.


The average expected increase (for those increasing digital budgets) is 28%, slightly higher than the average expected increase of 26% for offline budgets.


More than two-thirds of client-side respondents (70%) said their companies would be increasing the amount spent on content marketing.

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