Nearly half of B2B companies will up their marketing budgets in 2013, with more than half of those saying they'll increase their investment in email marketing, social media, online video and search.
But one marketing asset will be receiving the biggest investment by far: the company website.
According to a survey conducted by BtoB Magazine, slightly more than 70% of B2B companies will boost their spending on website development this year.
That websites will be the greatest beneficiaries of increased B2B marketing investment in 2013 isn't all that surprising given that 93% of those BtoB Magazine polled indicated that they use websites as a marketing channel.
The second most popular channel, social media, is still employed by substantially fewer -- 65% -- of B2B marketers.