Saturday, February 9, 2013

Consumers love to talk about brands

New research published today by inTV shows that 90% of consumer conversations about products or services feature at least one brand.  

Banking/Finance is the most talked about product sector amongst consumers, with 68% of respondents chatting to others on this topic on a monthly basis, and 11% on a daily basis.  

However, the brands they love to talk about most are in the smartphones/tablets sector, with Apple accounting for 70% of brand conversations in this category, followed by Samsung at 53%.

Apparently only 4% of conversations about products/services are carried out through social media channels.

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