Sunday, February 17, 2013

Consumers still unsure how social data is collected

A new survey by Gigya has found that more than half of consumers (53%) have logged into an application or website using social login.


Of consumers who have opted not to use social login, 40% say it is because they do not know what will happen to their personal information, and 41% say they are unsure if the site or application would post or share without asking for permission.


49% of consumers said that they would be more comfortable using social login if presented with a short, clear message informing them what information is being collected by the website.


Similarly, 37% of consumers indicated that they would be more comfortable using social login if presented with a badge or seal from an independent organization that promises that the website or mobile app will follow the social network's privacy restrictions for how it uses their information on a site.

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