Saturday, February 16, 2013

Consumers want to use mobile for grocery shopping







Brits are increasingly ditching the shopping list for impulse purchases when they hit the grocery stores,according to new research from Microsoft Advertising.

40% of the population compare prices on their mobile device, while the study also found an awareness and demand for mobile services that are not currently widely available.


A fifth (20%) said they want to pay for grocery shopping using their mobile device and 17% want to download nutritional information about products in-store.


But one in five UK consumers (19%) have already ditched paper-based shopping lists and are instead saving ‘must have’ grocery items on their mobile, and 16% have redeemed money-off coupons direct from their mobile device.

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